Making augmented reality work in ads

Name: Making augmented reality work in ads
Uploaded: 2019-06-19T15:14:11.000Z
Duration: 6 min 11 s
Description: Julie Shumaker, VP for advertising solutions at Unity Technologies, tells CNBC that 63% of creatives are struggling to implement AR advertising and what brands can do to embrace the tech.

Julie Shumaker, VP for advertising solutions at Unity Technologies, tells CNBC that 63% of creatives are struggling to implement AR advertising and what brands can do to embrace the tech.

06:11

Wed, Jun 19 201911:14 AM EDT